Hi, I’m Joyce Chua.

I’ve spent the last 25 years in Marketing, Branding, and Sales, working with amazing brands like The Body Shop, Xixili, TCB Boy, and Dermalogica. Along the way, I’ve learned that success isn’t just about numbers - it’s about alignment, growth, and creating impact.​

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Today, I’m building two dreams close to my heart:

• BLOOMI Blow Dry Spa, a plant-based wellness salon in Malaysia where beauty meets well-being.

• Lumira Circle, a learning platform designed to help people align their Mind, Body, Soul, and Wealth.

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These aren’t just businesses. They’re my way of transforming lives, inspiring conscious living, and creating spaces where people can bloom into their fullest selves.

I live by the power of 1% growth every day, manifestation, and the belief that we can design a life of abundance. My world blends strategy with spirituality, wellness with business, and personal dreams with community impact.
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Outside of work, you’ll often find me traveling for inspiration, swimming for clarity, or organizing my home Marie Kondo style because flow in spaces creates flow in life. I’m also a proud mama, and everything I do is driven by the vision of building a life of health, happiness, and wealth - not just for myself, but for everyone I reach.

My journey is still unfolding, and I’d love for you to be part of it. ✨